Image AI / Accessibility
Write alt text that explains why the image matters.
Upload an image and, if useful, add the page URL or nearby copy. Get an accessibility-focused draft, then review it against the actual purpose the image has on your page.
- No account
- Optional page context
- Review before publishing
Alt text / Workbench
Give the draft the context it needs.
Alt text is not a caption and is not a place to add every keyword. It should communicate the information a reader would miss if the image were unavailable.
Good starting points
Use it when the image carries information on the page.
Different readers and pages need different emphasis. Use the page context to decide which visible detail belongs in the final text.
Describe the visible product, meaningful variant, and feature—not unverified material or performance claims.
Connect the image to the article's point instead of repeating the headline.
Summarize the key finding, then keep the underlying data available in page text where possible.
Start with the visible subject and action, then check names and context manually.
Keep the human check
Helpful alt text is relevant—not stuffed.
The draft can help with
- A clear subject, action, and meaningful visual detail
- A starting point informed by nearby page copy
- A shorter, reader-focused description to edit
You should still check
- Whether the image is informative, functional, or decorative
- Names, numbers, product specifications, and visual accuracy
- That terms are relevant rather than added only for search rankings
Good to know
Alt text, without the guesswork.
- What should good alt text describe?
- Describe the information the image contributes in its specific page context. Focus on the meaningful subject, action, or detail; decorative images often do not need descriptive alt text.
- Can I add page context before generating alt text?
- Yes. You can add an optional page URL and nearby copy to help create a more relevant draft. Review the result because only you know the image's purpose on that page.
- Does generated alt text guarantee better search rankings?
- No. Useful alt text supports accessibility and helps search systems understand an image, but it is only one part of a helpful page. Avoid adding keywords that are not relevant to the image.
Frequently asked questions
What should good alt text describe?
- Describe the information the image contributes in its specific page context. Focus on the meaningful subject, action, or detail; decorative images often do not need descriptive alt text.
Can I add page context before generating alt text?
- Yes. You can add an optional page URL and nearby copy to help create a more relevant draft. Review the result because only you know the image's purpose on that page.
Does generated alt text guarantee better search rankings?
- No. Useful alt text supports accessibility and helps search systems understand an image, but it is only one part of a helpful page. Avoid adding keywords that are not relevant to the image.